-
How a $2.6B health system selected its new name
Emplify Health, a $2.6 billion health system based in Wisconsin, got its new name after searching the most popular words from staff and community member suggestions, executives told Becker's. -
Intermountain Health inks deal with professional rugby team
Salt Lake City-based Intermountain Health has re-upped its deal with a professional rugby team whose jerseys feature the health system's name. -
Novant Health, Michael Jordan team up to expand care access
Winston-Salem, N.C.-based Novant Health partnered with former professional basketball player Michael Jordan to open a new medical clinic. -
U of I Health Care rolls out new branding
Iowa City-based University of Iowa Health Care has rolled out the first phase of its rebranding initiative. -
Bellin and Gundersen Health System to rebrand as Emplify Health
La Crosse, Wis.-based Bellin and Gundersen Health System is getting a new name and brand. -
Henry Ford Health huddles up with Detroit Lions in new ad
Detroit-based Henry Ford Health's new ad is narrated by Detroit Lions coach Dan Campbell. -
8 health system finalists for digital marketing awards
Eight health systems were named finalists for PR Daily's 2024 Social Media & Digital Awards. -
Inside NCH Healthcare System's rebrand
The rebranding initiative for Naples, Fla.-based NCH Healthcare System, which recently changed its name to NCH, will roll out in a "phased approach" over the next 18 months, GulfShore Business reported April 22. -
UC Davis Health, Amazon fight health misinformation with AI
Sacramento, Calif.-based UC Davis Health and Amazon are using generative artificial intelligence to counter health misinformation. -
Health systems undergoing rebrands
In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors. -
96% of hospitals share website data: Study
Ninety-six percent of non-federal acute care hospitals' websites share user data with third-parties, an April 11 study published in JAMA Network Open found. -
Top 10 universities for marketing
Marketing agency Hennessey Digital ranked the 10 best universities and colleges to attend for a career in marketing. -
Health system removes Facebook post on day of hospital closings
A health system removed a Facebook post about the importance of hospitals on the same day it closed two of them, UpNorthNews reported. -
6 health system jersey sponsorship deals, ranked
Health system names adorn the front of the jerseys of nearly half the teams in the National Women's Soccer League. But how much are these deals worth? -
Sparrow Health System rebrands as University of Michigan Health-Sparrow
Lansing, Mich.-based Sparrow Health System has officially transitioned to University of Michigan Health-Sparrow. -
NYU Langone Health leader fired over tweets speaks out
A former NYU Langone Health leader said he has become "radioactive" after the health system fired him for violating its social media policy. -
A's temporary home stadium a 1st for health systems
MLB's Oakland Athletics will play their home games in a stadium named after a health system starting next year, the team said April 4. -
AI-generated music: Just 1 part of Northwell's marketing strategy
As some health systems continue to lose money, marketing teams have to work harder with less dollars, Ramon Soto, chief marketing officer of Northwell Health said on an MM+M podcast. -
Health system's $10M stadium naming rights deal scrutinized
A California health system's $10 million stadium naming rights deal is under scrutiny at the same time its executive compensation is being questioned, the Fresno (Calif.) Bee reported. -
Health system inks 6-year sponsorship deal with MLB's Phillies
Jacksonville, Fla.-based Nemours Children's Health has inked a six-year sponsorship deal with MLB's Philadelphia Phillies.
Page 1 of 50